Case study / Pet care / iOS
A daily dog wellness app for iPhone. Viraah builds a routine from a dog's breed, age, energy and local weather, tracks mood, digestion and activity, and answers questions with an AI guide that reads the dog's own data.
01 / The problem
Where it started
More people are raising dogs, and many are not sure they are doing enough. A retriever, a terrier and a mixed rescue need different amounts of attention, exercise and food, so generic advice only goes so far.
Thobias Reinders saw the gap and came to us to build an app that turns a dog's own profile into a plan for the day, and earns its keep as a subscription.
What success had to look like
Routines, nutrition and play time set by breed, pure or mixed, and by the weather where the owner lives.
A short daily log that turns activity, mood and digestion into patterns.
An AI guide that answers questions using the dog's data.
Subscriptions that are safe to pay for and easy to manage.
02 / The process
Four steps, from modelling the dog to shipping new versions.
Phase 01
Breed, pure or mixed, age, energy, personality and the owner's location.
Phase 02
One home screen, one daily log, and insights that grow as data comes in.
Phase 03
Onboarding, tracking, AI guidance, and subscriptions through RevenueCat and Superwall.
Phase 04
Version 1.0 to 2.4 on the App Store, with fixes and new features along the way.
03 / What we built
From the first dog profile to the subscription behind it.
01 / Onboarding
Owners pick pure breed or mixed, then add breed, age, weight, energy level and where they live. Viraah uses this to set routines, calories and walk times that suit the local weather.
02 / Daily routine
The home screen says how the dog is doing, how much activity is left for the day, and what to do next: something to move, something to think about, something to bond over. A streak keeps the habit going.
03 / Tracking & insights
A once-a-day log covers time alone, mood and digestion. After a few days the app starts to show patterns, with small suggestions such as a sniff break or a food puzzle before leaving.
04 / AI guidance
The AI guide answers questions on health, behaviour and routine using the dog's own profile and logs. Alerts such as a separation risk or weight above the ideal range come with a next step.
05 / Subscriptions
Payments run through RevenueCat, and paywalls are served by Superwall, so offers and layouts can be tested without a new App Store release. Two plans are live: monthly and annual.
Screens recreated from the app for this case study. Luna is a sample profile.
04 / Results
From the Viraah listing on the US App Store.
4.8
App Store rating2.4
Current version, after 7 releases2
Subscription plans liveiOS
iPhone, iOS 18.7 or laterNowMonthly and annual subscriptions give the founder recurring revenue he can forecast.
NowEvery profile and log is stored, so the next feature is chosen from what owners actually do.
Next project / IT consulting
Business processes, SOPs and a service mockup for the UPK service at Balai Harta Peninggalan Medan, delivered as one final report.
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